Misbelief

Misbelief

[ad_1] We have a holiday for it, but no good words. Belief in disbelief. The asymmetry between incredulity and credulity. The fact that too often we believe in the wrong stuff, follow the wrong leader and take the wrong medicine. In

Unselling

Unselling

[ad_1] Getting someone to switch to you is totally different from getting someone who’s new to the market to start using the solution you offer. Switching means: Admitting I was wrong, and, in many cases, leaving behind some of my